Heineken A slightly bitter taste, combined with fruity flavor, It's brilliant color and clarity, makes Heineken an experience. Heineken is a lager, with 5% alcohol. A slightly bitter taste, combined with fruity flavor, It's brilliant color and clarity, make Heineken an experience for all beer drinkers. Athinaiki Zythopoia SA, produces and distributes Heineken only for the Greek market and only in the fish tavern Limani.